Wednesday, April 17, 2019

Celebrate Mother's Day with Your Residents

Spring has officially sprung, bringing with it warmer temperatures, longer days and the beginning of a busy season of celebrations. Father's Day, college graduations and Easter all make the Spring months some of the most fun times of the year. Mother's Day, in particular, stands out as an opportunity to form relationships with your tenants. Scott Safadi of Cal Bay Property Management recommends that landlords and property managers take extra care to celebrate the mothers in your community.

By encouraging a sense of community amidst your tenants, you increase the odds of them staying put for another year. Resident events are the perfect way to build on the relationships you already have and nurture new ones. Thankfully, these events don't need to be expensive or over-the-top. Start with a simple reminder to your tenants that you care about them and their families. 

One way to do just that? Consider offering flowers for moms on Mother's Day. Partner with a local farmer's market to buy stems in bulk. You'd be surprised at how affordable such a single daisy can be, and the impact on your tenants lasts far longer than the flower itself. Send an email out to tenants letting them know that they're welcome to pick up a stem for their moms on their way by the office, and you'll have a crowd in no time!

Want to engage families with little ones? Set up a rotating craft station in your office for kids to enjoy while their parents stop in to pay rent, pick up a package or say hello. They'll love the chance to create a homemade Mother's Day card! This kind of arts and craft station is a great way to appeal to prospective tenants who stop by with their children, too. 

If you're ready to go all out on your Mother's Day community celebration, consider hosting a brunch for tenants. Everybody loves breakfast, so why not offer pastries, juice, coffee and fruit for the taking? Whether you offer this celebration to those who RSVP or for anyone stopping in, it's a fun and delicious way to honor moms. 

- Scott Safadi, Cal Bay Property Management


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