Wednesday, September 18, 2019

Tips for Attracting College Student Tenants 

Since the days of Animal House, college students have struggled to find off-campus housing. Their collective reputation as party animals has limited the options for countless college kids over the years. While it's true that some students are indeed rowdy and prone to throwing parties, most are simply looking for a place to study and sleep when not in class. 

If you've been considering renting to college students but aren't sure where to begin, Scott Safadi of Cal Bay Property Management has some advice. Use these tips to attract college renters the next time you have trouble filling a vacancy:

Go Where the Students Are
Before you post your listing just anywhere, consider your audience. If you're specifically hoping to target college renters, consider going old-school and hanging a few flyers on campus bulletin boards. While it's true that Gen Z students are more tech-savvy than any other generation before, a simple flyer can attract more eyes than a paid ad on Facebook might. 

Offer Roommate Matching
College students are notoriously broke. Most can't shoulder the financial burden of an entire apartment on their own. Consider offering a roommate matching service for those who are interested. While many property owners are hesitant to begin such a service, it can mean moving new tenants in more quickly.

Include Furniture in Your Rental
Most students don't have furniture, nor do they want to invest in pieces at such a transient period in their lives. Too often, furniture is the only thing stopping a student from moving off-campus. Solve this problem for your future tenants by offering furnished rentals. While the initial investment might seem steep, you'll see the furniture pay for itself in no time.

- Scott Safadi, Cal Bay Property Management


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