Wednesday, May 6, 2020

Leveraging Technology to Fill Vacancies Amidst COVID-19

Coronavirus-related closings have put much of the nation on hold. Restaurants, schools, and virtually every other kind of non-essential business have all seen serious disruptions. Many people assume that the stay at home orders around the country would mean putting their apartment search on hold. Thankfully, virtual options allow the rental hunt to continue. Scott Safadi of Cal Bay Property Management encourages all landlords to consider extending virtual showings of their vacant rentals. 

Social distancing is hard when you're conducting tours in person. Even with masks and gloves, it's difficult to show off a rental property while maintaining six feet of space. By offering virtual tours, you keep both employees and prospective tenants healthy and happy. 

All good virtual tours begin with great photography. If you don't already have excellent photos of your rental online, consider reaching out to a local photographer for help. While some websites feature video footage and 360-degree virtual reality-style tours, you don't need all the bells and whistles to effectively market your rental. Instead, rely on clear communications about what you have to offer and back up those amenities with great photography.

Before you extend an invite on a virtual tour, it can be helpful to ask screening questions. The more information you know about a prospective tenant ahead of a tour - virtual or otherwise - the better. By understanding their needs, you can tailor your tour to their precise interests and needs, saving everyone valuable time!

-- Scott Safadi, Cal Bay Property Management


Post a Comment


twitter Delicious facebook Digg Stumbleupon Favorites More